Communicating invasive species

Kay Montgomery: Biosecurity Unit, Environmental Programmes, Department of Environmental Affairs

Presentation about analysing:
*The success and failures of communication in assisting the management of invasive reptiles, fish and birds.

*Analysing the damage wrought by the anti-NEMBA trout lobby to the invasive species movement.

*Ethics of inventing devilish common names and rebranding others.
*Quantifying the success of online advocacy and communication invasive species campaigns using Google Analytics, Edge ranking and Social Media ROI (Return on investment) formulas.

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